對電子商務來說，2015年的假日購物季表現不俗，從黑色星期五(Black Friday)和網路星期一(Cyber Monday)就可以見識到強勁的購買力。儘管SCORE協會公佈的數據也明顯顯示有97%的消費者會上網搜尋商品和服務，卻仍只有51%的小企業擁有網站。
The 2015 holiday shopping season was a good one for businesses online. Thanks to strong sales from Black Friday and Cyber Monday, online retailers reported an increase in sales of 15 percent from the previous year with Cyber Monday proving to be the largest online sales day ever, netting $3.07 billion.
However, only 51 percent of small businesses have websites, despite the fact that 97 percent of consumers search for products and services online, according to figures released earlier from The SCORE Association (SCORE).
The disconnect between small companies and the growing number of consumers who vet brick-and-mortar businesses based on their online presence could be keeping entrepreneurs from millions of customers - and dollars. SCORE Vice President of Marketing Bridget Weston Pollack said, “If a company or a small business doesn’t have an online presence, they are missing a huge percentage of the population that could be shopping at their store.”
A website not only helps small businesses promote and sell their products and services, but it also allows them to distinguish themselves from their competitors, especially for customers who rely heavily on the Internet to learn everything about a company. This makes a website one of the most important business assets for sharing information, building credibility and standing out in crowded marketplaces.
According to a recent Verisign report, 97 percent of U.S. small businesses with a website recommend other small businesses also establish a website. Here’s why: